Acumen InsightsBlog

Young Men Driving the Growth in Online Video

According to a report by Frank N. Magid & Associates nearly twice as many Americans watch web video on a daily basis compared to the prior year, with 18-34 year-old males leading the charge.

 

Almost 40% of this highly coveted demo watches web video on a daily basis, an increase of 13 percentage points over last year. And this group says the PC/laptop is the top device they can’t live without, as well as their primary entertainment medium.

 

These young men also are driving growth in video viewing via “connected TV” devices and video game consoles. This means to effectively reach this audience, your advertising must cover all video-ready devices and not just PCs.