A Zpryme survey of U.S. Hispanics finds these consumers are early adopters of both tablets and smartphones, and more likely than whites to go online using mobile devices. All told, Zpryme estimates U.S. Hispanics will spend $17.6 billion on mobile tech devices in 2012, a 30% increase over the previous year. The high adoption rates for smartphones and tablets among Hispanics are likely due to the fact they are on average a young group, and less likely than other groups to use landlines.
Researchers also estimate Hispanics will spend an additional $501 million on mobile apps by the end of the year. It appears these consumers purchase apps regularly (half had purchased one in the past two weeks) with gaming and music apps used twice as often as the next most favored types (navigation and news).