A study by the Pew Internet Project found several differences in the observed behavior of men versus women with regard to social media. Women who maintain social media profiles are significantly more likely than men to keep their profiles private, with on 14% having “fully public” profiles compared to almost twice as many men (26%).
Women also are more apt to restrict access to friends only (67% vs. 48% of men) and delete “unwanted” friends from their contacts (67% vs. 58% of men).
This presents a positive scenario for brands marketing to men via social media, as men appear more willing to be on public display. Although this sometimes causes trouble, with guys almost twice as likely as gals to profess regret for posting content (15% vs. 8% of women).