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Men Shop But Forego the List

By June 25, 2012 No Comments

The Integer Group finds while females play a larger role in development of shopping lists and planning shopping trips, a significant proportion of males (70%) are participating in the actual shopping exercise.


When it comes to creating shopping lists, 84% of women report they create lists compared to just 48% of men. Thus it comes as no surprise that women are more likely to scour circulars for deals and coupons (78% of women vs. 31%) when planning their shopping excursions.


The authors recommend focusing on women in the “pre-tail” of the shopping experience, but ensuring both genders are equally attended to in the retail environment.