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Price Check On Aisle Five

By June 25, 2012 No Comments

A recent Pew report shows that 31% of men use their phones to look up product prices while they were in the store, compared to just 20% of women. Among those who looked up prices in the store, 35% purchased the product at that store, 27% purchased the product elsewhere, and 37% decided not to purchase the product anywhere.

 

Thus encouraging price comparisons in your retail locations could be beneficial, given you have a greater chance of making a sale than losing it to a competitor.

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