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Put It On My Tab[let]

By June 25, 2012 No Comments

According to a study from iProspect, there are 19 million affluent males (income $100K+) on the Internet and they are spending a significant amount of time shopping. Nearly 75 % of affluent men prefer to research and buy online versus purchasing in a store, and 27% purchase online on a weekly basis.

 

These men are highly connected through multiple devices, with 77% having daily access to a smartphone and half having daily access to a tablet. Thus marketing via smartphone and tablet platforms cannot be ignored if you’re looking to target the affluent male.

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