Insight Express research shows 18-29 year-old men are highly receptive to mobile ads compared to other smartphone users and rely heavily on these devices when shopping.
Men 18-29 are more likely to recall seeing mobile ads, feel more positive towards them, and more likely to consider them “new and different” compared to traditional and digital ads. Amazingly, 40% of them actually like seeing ads on mobile.
Additionally, more than half of these men report using their mobile to help them in stores. The activities they performed via mobile more often than women the same age include finding product reviews, looking for better prices, scanning barcodes, taking photos of products, and showing photos of products they wanted to salespeople. They also use their mobiles more often in stores considered the domain of women—malls, department stores and supermarkets—as well as convenience marts and electronics shops.
All this activity likely translates into a trend toward highly savvy shoppers, with a marketer’s best avenue for influencing their purchases trending strongly toward mobile ads.