Acumen InsightsBlog

Men Look to Smaller Screens

By July 12, 2012 No Comments

According to the Q3 2011 edition of Nielsen’s “State of the Media” report, women ages 18 to 49 watched about 10 hours more traditional television per month than men the same age, and older women watched nearly 23 hours more per month. At the same time, men spent more time with video on the internet—about 90 minutes longer among 18-to-49 year olds and 70 minutes longer among older adults. Men in the 18-to-49 group also spent more time with mobile video than did comparably aged women.

Leave a Reply