If your brand is looking to connect with young Hispanics, social media is the platform for engagement. According to Simmons almost 75% of Hispanics 18-29 use social media, with nearly half of these checking in at least once a day.
Hispanics in this age group also are savvy shoppers who enjoy sharing their experiences about products and brands. About a quarter say social media is a way to tell people about companies and products they like, and one-in-five post ratings or reviews for other consumers. They also carry what they learn online into their lives offline — nearly 40% say they talk about things they see on social sharing sites in face-to-face conversations. Thirty percent of these consumers also follow their favorite brands on social networking sites.
There are a couple of key differences in social media between Hispanics 18-29 and Hispanics in their thirties. Only 56% of thirty-something Hispanics use social media and on 34% check in at least once a day; they also are less likely to follow their favorite brands on social media (19%). But compared with Hispanic Millennials, Hispanics in their thirties are more likely to make purchases online and research them heavily online beforehand.