Acumen InsightsBlog

The New Bathroom Reader

By July 13, 2012 No Comments

A Yahoo! survey among persons age 18-64 aimed to find how and where tablet owners use their devices and just how important they are. The study revealed that one-third of men frequently take their tablets into the bathroom, with half emailing or reading the news while in the bathroom and one-fourth sending instant messages to their friends.


Other findings:

  • 91% of people use their tablet while in bed;
  • 25% of women would give up sex for their tablets; and
  • 15% would give up their car to keep their tablet.