Men’s fashion has a lazy new trend leader: the pajama pant.
Sales of flannel and silk PJ bottoms jumped an incredible 20 percent to $450 million since 2012 according to research by the NPD Group, which calls it the hottest trend in men’s fashion.
Yet only 18 percent of men say they wear the PJ bottoms to sleep, as compared to the venerable boxer short at 37 percent.
Instead, guys are taking their jammies to the streets, inspired by women celebrities like Jessica Alba and Katie Holmes. The gentlemen’s lounge bottom seems to replace the sweat pant as daywear, if the sweat pant had a retail price upwards of $100.
“This gives casual wear whole new meaning,” says NPD Marshal Cohen, Chief Industry Expert with the NPD Group.