Leading men’s lifestyle destination, Made Man, teams up with global men’s health charity, Movember, as an official digital partner for the third year
LOS ANGELES – Oct. 23, 2013 – Made Man, a leading men’s lifestyle destination owned by DEFY Media, a merger of Alloy Digital and Break Media, has teamed with global men’s health charity, Movember, as a proud partner for the third year in a row. Starting today and running throughout the month of November, Made Man will roll out an array of Movember-inspired videos, editorial and social content and a new off-line activation. Premiering today, Nick Offerman, star of NBC’s Parks & Recreation, is back with the first video of this year’s campaign, “Great Moments in Moustache History,” that takes viewers through a hilarious visual history of the moustache. A follow up to last year’s viral campaign, “How to Grow a Moustache with Nick Offerman,” and “Your Mo Will Get Fuller,” the new video aims to help raise awareness and drive registrations for Movember, which engages men to grow and women to support the Mo (moustache) for the 30 days of November, raising funds and awareness to combat prostate and testicular cancer.
“The Movember partnership is one of our favorite programs that we participate in during the year, and the opportunity to work with Nick again was such an honor,” said Michael Martin, editor-in-chief, Made Man. “From both a creative and social responsibility perspective, we believe in the Movember cause and are proud to help raise awareness through our Made Man channels for a third year running.”
New to the program this year, Made Man will hit the road with an off-line activation. The “Made Man Movember Mo’asis,” a decked out, customized airstream barbershop bus that will travel the west coast to give free hot towel shaves, celebrate manliness and moustaches and encourage registrations. The mobile tour starts this Friday, Oct. 26 at the “Life is Beautiful” festival in Las Vegas and will make additional stops in Corvallis, San Francisco, Los Angeles and more throughout the month. Raymond Walsh, CNN contributor and the popular travel blogger behind Man on the Lam will host the tour and blog about his experiences on MadeMan.com/Movember.
“We are truly excited to have Made Man back as a partner to create a remarkable experience for the Mo Bros and Mo Sistas,” said Mark Hedstrom, country director at Movember US. “Made Man creates content that resonates with our participants and encourages them along their Movember journey.”
Since its inception as a charity event in 2004, more than 3 million participants have raised $446 million globally for Movember. Last year’s Made Man team raised more than $50,000 to support the cause. For more information and to register to participate in Movember, visit Movember.com.
Nick’s second video in the campaign will launch mid-November and promises to provide mid-Movember motivation. Additionally, Made Man is activating a social program that asks fans to share a #ManlyMoment via Facebook, Twitter, Instagram or Vine to enter for a chance to win an ultimate man-cation to Vegas to fly a fighter jet. Made Man will donate $1 to Movember for every entry submitted. Visit www.MadeMan.com/Movember/Manly-Moments for more information on the contest. To stay up to date and track the “Made Man Movember Mo’asis” tour, follow Made Man on Facebook (www.Facebook.com/MadeMan), Twitter (@MadeMan) and visit MadeMan.com/Movember for the latest mobile tour updates and locations. Tag photos with the official hashtags #ManlyMoments #Movember.
About Made Man
Made Man is a leading men’s lifestyle destination owned by DEFY Media, a merger of Alloy Digital and Break Media. Made Man is home to a variety of original video content including Speakeasy with Paul F. Tompkins, along with news and advice on style, fitness, sports, food & drink, dating, current events and pop culture.
Movember aims to forever change the face of men’s health through the power of the moustache, by raising vital awareness and funds for men’s health issues to combat prostate and testicular cancer and mental health challenges. Movember programs are focused on awareness and education, living with and beyond cancer, and research to achieve our vision of an everlasting impact on the face of men’s health. Since 2003, three million participants have raised over $446MM for the cause, funding more than 570 programs globally, with official Movember campaigns taking place in 21 countries. Movember is fully accredited by the Better Business Bureau, and for the past two years, has been named a Top 100 best NGO by The Global Journal. For more information please visit Movember.com. Movember is a registered 501(c)(3) charity.
Sr. Manager, Corporate Communications