Acumen InsightsBlog

Dads Are Mad for Mobile Coupons

By October 25, 2013 No Comments

Armed with their smartphones, bargain-hungry dads cash in more often on mobile offers compared to other consumers, according to research from Harris Interactive displayed in this infographic.

 

Seven out of 10 dads want mobile alerts for deals, and 6 out of 10 dads have acted on those offers, outpacing moms and those without kids.

 

“Smart marketers are recognizing that younger dads are spending more time with their kids and also are more engaged with family shopping—there’s great potential to reach them using their devices, especially tablets,” says Placecast CEO Alistair Goodman. Of those surveyed, 55 percent of fathers own tablets, versus 39 percent of moms.

 

Digital dads also love to share deals. More than half (53 percent) share bargains with others online, as compared to 48 percent of moms and just 35 percent of other adults. And when it comes to local offer sites like Groupon, people with kids are the most interested, largely because of the convenience factor. Four out of 5 parents want to get local coupons, as compared to just over half of other smartphone users.