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Millennials Ditch TV for Online Video

By December 5, 2013 No Comments

Walk into the homes of younger adults today and you’ll find their computer screens alit, but maybe not their TVs. One in three Millennials (age 18-34) watch mostly online video or no broadcast TV at all, Poynter reports; this compares to 1 in 5 Gen-X’ers (age 35-49) and 1 in 10 Boomers (age 50+). The data comes from a New York Times survey of 4,000 online adults.

 

A Pew Research study concurs stating, “Those most likely to watch online video tend to be young, college educated and wealthy, but the behavior is growing across all online adults.”

 

In order of popularity, humorous clips are the most watched (52 percent), followed by movie clips (46 percent), music videos (39 percent) and then the news (35 percent).

 

The New York Times study took particular interest in why people choose to watch video versus read content such as news stories. The answer? Videos mean entertainment. More than half of people said they stream videos to be entertained—even if it’s the news. However, respondents agreed that it’s worth reading a news story for accurate and trustworthy information or when they want a more complete story.

 

As for where people stream video, YouTube is still king. Six in 10 respondents said they watch content on video hosting sites, followed by social media sites (44 percent), TV network sites (29 percent) and news sites (28 percent).

 

Another finding: 6 in 10 respondents said they’re more likely to sit through commercials if a countdown timer makes it clear the ads are short.

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