For the first time, nearly 6 in 10 American adults go online using mobile phones, according to a recent study by Pew Research—a rate that has doubled since 2009.
“The steady increase in cell phone internet usage follows a similar growth trajectory for smartphone ownership. Over half of all adults (56 percent) now own a smartphone, and 93 percent of these smartphone owners use their phone to go online,” the report says.
There is also a growing group of super-mobile web users. One-fifth of cell phone owners go online more often with their phones than with computers, laptops or tablets.
The scales have tipped with email as well, with 52 percent now reading email on their phones, demonstrating that email marketers can’t afford to ignore mobile optimization.