Acumen InsightsBlog

Teens Ride the Rise of Instagram

By February 21, 2014 No Comments

Click!—that’s the sound of droves of young smartphone users snapping the photo they’re about to upload to Instagram.

 

Teen use of Instagram has more than tripled since 2012, according to Hart Research Associates. In the 2013 survey, 42 percent of teens said they posted a photo or comment to the photo-sharing app, as compared to just 12 percent a year earlier.

 

The trend is stealing traffic from other social sites. On Facebook, nearly 9 in 10 teens were monthly users in 2012. A year later, that’s down to 81 percent. Twitter is posting similar losses among teens, with 35 percent saying they’ve tweeted in the past month, down from 42 percent.

 

Another rising star is Snapchat—1 in 3 teens say they used the social app in the previous month (a trend so new that there’s no past data).

 

With all the social messaging, fewer than half (45 percent) of teens now send an email daily, down from 53 percent in 2012.

 

The increases correspond to teens’ access to smartphones which leapt 20 points in the past year, from 43 to 64 percent. Perhaps even more impressive, 67 percent of teens now have access to a tablet, whether borrowed or their own.

Leave a Reply