#1 video comedy site turns the table on April Fool’s with a series of positive prank original videos and commits a dollar for every 1000 views to charitable partner DoSomething.org; watch a deserving waitress get the tip of her life!
(LOS ANGELES) – March 31, 2014 – The prank masters at Break.com have teamed up with top subscribed YouTube comedy duo SMOSH, and popular YouTube pranksters Stuart Edge, LAHWF, Greg Benson and Jack Vale to give the world a dose of positive pranks this April Fool’s. “Prank it FWD” brings together the biggest names in comedy for a series of original prank videos rolling out this week. For every 1,000 views on any of the “Prank it FWD” videos, Break.com will donate one dollar to DoSomething.org, the largest organization for young people and social change in the US. Kicking off this week with Break.com’s “Best Shift Ever” and SMOSH’s “Emma Watson Prank,” the program aims to inspire and spread positivity throughout the online community and encourages viewers to share the videos with friends and family.
“More and more we are seeing content on the internet evolve from a place where failure was celebrated into a medium where uplifting positive messages are becoming more frequently the currency of the realm,” said Barry Blumberg, EVP Content and Programming, Defy Media. “As an industry leader, we hope to reflect that trend through our partnership with DoSomething.org and this first iteration of ‘Prank it FWD,’ where we are seeking to turn the prank convention on its ear and add some value back into the world.”
Break.com’s premiere prank treats Chelsea Roff, an unsuspecting, hardworking, and philanthropic waitress at LA’s Spring Street Smoke House, to a series of incredible escalating “tip” surprises to give her the “Best Shift Ever.” She’s dealt with her share of life’s challenges, but despite them she’s dedicated herself to helping others, even creating a non-profit yoga organization to help other women.
“Taking the energy of funny pranks online and using it for good is an awesome take on April Fool’s Day,” said Naomi Hirabayashi, Chief Marketing Officer at DoSomething.org. “We’re an organization that exists for young people so YouTube and popular personalities like SMOSH are part of our every day, which is why the partnership with Break.com for ‘Prank it FWD’ makes perfect sense.”
Break.com and SMOSH, both Defy Media-owned properties, have invited the biggest comedy franchises to pitch in on the effort with their own distinct take on pranks throughout the week. Custom videos from Break.com and SMOSH will be joined by two new episodes of Break.com’s series “Prank Bank,” featuring YouTube comedian Kevin Brueck. The voice of ScreenJunkies’ Honest Trailers, Jon Bailey, is back to use his voice to add a little fun to the orders of unsuspecting drive-thru patrons. Additionally, some of the biggest names in online pranks have created special videos including Stuart Edge, LAHWF, Greg Benson and Jack Vale. “Prank it FWD” will leverage the power of all the participants involved, who count an audience of more than 22 million YouTube subscribers combined.
Tune in all week long to Break.com or through Break’s free mobile application and “Prank it FWD” to support DoSomething.org at www.PrankitFWD.com.
The full release schedule of supporting Prank it FWD videos is below.
3/28 – SMOSH’s “Emma Watson Prank”
3/31 – Break.com’s “Best Shift Ever”
3/31 –Greg Benson/Mediocre Films’ “5-Star Homeless Shelter”
3/31 – LAHWF’s “Telling Strangers they’re Beautiful”
3/31 – Stuart Edge’s “Tips for Street Performers”
3/31 – Jack Vale’s “Paying for People’s Tires & Brakes”
4/1 – “Cop Prank” (new episode of Break.com’s “Prank Bank”)
4/2 – “Epic Voice at Drive-Thru” featuring Honest Trailers Jon Bailey
4/3 – “Odd Jobs” (new show premiere)
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About Defy Media
DEFY Media is the definitive media company for the digital generation, formed by the 2013 merger of Alloy Digital and Break Media. The merger united two companies with strong legacies and expertise in creating influential and culturally significant entertainment properties for 12-34 year old consumers. DEFY Media creates some of the most popular content on the internet under its leading portfolio of brands, including Break, Clevver, Made Man, SMOSH, Screen Junkies, The Gloss, and The Escapist, together reaching over 125 million consumers monthly through owned web, YouTube, mobile, social, and emerging OTT platforms. The world’s top brands partner with DEFY to build immersive advertising solutions that deliver unparalleled access to this influential audience. With uniquely integrated capabilities in content development, studio production, distribution and promotion, DEFY Media is built for content delivery in the digital age. The company is further leveraging the power of its creators and brands with extensions into merchandising and both television and feature film, where it is a producer of The Hustle (Fuse), The Devil Inside (Paramount) and The Pete Holmes Show (TBS), among others. Please visit us at www.DEFYMedia.com.
DoSomething.org makes the world suck less. The largest org for young people and social change, our 2.5 million members tackle campaigns that impact every cause, from poverty to violence to the environment to literally everything else. Any cause, anytime, anywhere. *Mic drop.
310-360-4141 Ext. 363