Monthly Archives

November 2014

Powerhouse Comedy Brand SMOSH Continues to Expand Franchise with the Launch of Mobile Game Food Battle: The Game on iOS and Android

By | Press Releases

Fan-funded game brings SMOSH’s yearly “Food Battle” to handheld devices

(Los Angeles) – Nov. 19, 2014 – Powerhouse comedy brand and top YouTube channel SMOSH continues to expand its digital footprint with the launch of Food Battle: The Game on iOS and Android, now available for free download. The fan-funded game, developed in partnership with Roadhouse Interactive, is based on SMOSH’s annual Food Battle video series which is currently in its ninth consecutive year and remains the brand’s longest running and most-popular series with over 100 million video views to date.

The action adventure game puts players in Anthony’s shoes in a quest to defend the village of Tickputt against invading donut minions with food-based weapons such as a “Celery Sword,” “Burrito Bomb” and “Egg Roll Hammer.” Food Battle: The Game is set in a fictional world containing the most popular characters from SMOSH. In order to vanquish the invading horde of mutant homicidal donuts, players must collect stars and food items, unlock eight powerful food weapons, fight enemies, and solve puzzles to advance through all the quests and discover what is ultimately behind the sugary menace. Each character in the game is voiced by Ian, Anthony or other voices from the SMOSH family, including Ian’s mom.

“We are beyond excited for Food Battle: The Game and see our creative vision come to life,” said Anthony Padilla and Ian Hecox, co-founders of SMOSH. “It has been a lifelong dream to create a SMOSH-inspired game and it has been an amazing experience to be part of the development process. Words can’t express just how excited we are for SMOSH fans to get their hands on the game and save Tickputt from mutant donuts!”

The game began as a dream for Ian, Anthony and audience members who partially funded the game via an IndieGoGo campaign which awarded funders with a variety of perks throughout development. Further supported by DEFY Media, parent company of SMOSH, and top game developers Roadhouse Interactive, the game has evolved into a highly anticipated free-to-play holiday title for both diehard fans as well as those new to SMOSH. Food Battle: The Game joins other widely downloaded apps from DEFY Media including SMOSH,, and GameTrailers which are available on iOS, Android, Xbox, Roku and other leading platform sand have garnered a total of over 19 million installs.

Tarrnie Williams, President and Executive Producer, Roadhouse Interactive commented, “The team at Roadhouse has had tons of fun making this game with Ian, Anthony and the whole SMOSH team. We are confident that the millions of SMOSH fans will enjoy playing it as much as we have enjoyed making it.”

SMOSH, one of DEFY Media’s most iconic properties and an online fixture since 2005, is currently the largest content brand for 13-17 year olds.  With over 30 million combined YouTube subscribers, 19 million social followers, and 12 million monthly unique website visitors, SMOSH has one of the strongest digital footprints of any media brand in existence today. Based on the strength of these audiences, SMOSH has also seen multiple chart-topping musical endeavors, record-setting channel spinoffs with Smosh Games and Shut Up! Cartoons along with newly launched Xbox 360 and Xbox ONE apps and top-selling mobile apps, totaling more than one million downloads to date.

Download Food Battle: The Game on iOS or Android and connect with SMOSH across social channels:

##’s Prank it FWD Goes Home for the Holidays – A Deserving Mom Gets “Maid” in the Ultimate Surprise

By | Press Releases

Prank it FWD movement returns with top YouTubers to spread positivity this holiday season! Watch a hardworking housekeeper get a life changing surprise; ups the ante for donation to charitable partner

 (LOS ANGELES) – Nov. 17, 2014 – DEFY Media-owned, the number one humor video site, is going bigger this time around as the second iteration of Prank it FWD returns with a series of original videos from top YouTube channel and comedy brand SMOSH, as well as popular YouTube pranksters Greg Benson (MediocreFilms), LAHWF, JSTUStudios, and Tom Mabe(MabeinAmerica), to spread holiday cheer with more pranks for good.  Kicking off today with’s “She’s Got it Maid,” in partnership with Barefoot Wine & Bubbly, and SMOSH’s “Ultimate Fan Surprise,” the program continues to inspire and spread positivity throughout the online community.

Prank it FWD began in April 2014 and sparked a movement across the globe as the campaign quickly amassed more than 30 million views, helped by “Best Shift Ever,” which surprised L.A. waitress Chelsea Roff with some life-changing “tips,” including a brand new car.  Ms. Roff is now able to work full time at her non-profit, Eat Breathe Thrive.

“April’s Prank it FWD delivered above and beyond anything we could have expected,” commented Barry Blumberg, Head of Content, DEFY Media. “Our content struck a chord with the public and significantly changed the life of one of our participants, in addition to moving many viewers to ‘Prank it Forward’ in their own communities.  This time around we challenged ourselves to go bigger, and what better time than the holiday season to share more good and prank-filled surprises? The results will undoubtedly bring cheer to everyone that watches.”

In “She’s Got it Maid,” we meet Cara Simmons, a hardworking housekeeper and single mother of three in Cleveland, OH who has never had a day off in her life. Recently hospitalized for stress and exhaustion, she was nominated for Prank it FWD by her sister and boss. When Cara’s boss sends her to work an important job cleaning a new house, some incredible surprises await her behind the front door and the day is topped off with a life-changing gift that not even her loved ones saw coming. also expands its partnership with charitable partner, the largest organization for young people and social change in the U.S. In addition to donating one dollar for every 1,000 views of the Prank it FWD videos, an additional dollar will be donated for every social mention and share of #PrankitFWD.  In April, the program reached the donation goal in less than two weeks.

“At, we meet young people where they are,” said Naomi Hirabayashi, chief marketing officer at “We don’t compete with content they love, we build into it. Prank it FWD is the perfect mix of hilarious and entertaining content that has a positive message.  We are grateful for the significant donation made possible by the first campaign and we’re thrilled to be a part of round two!”

In addition to and SMOSH, DEFY Media-owned SMOSH Games, Clevver, and Screen Junkies bring their own special take on positive pranks. Custom videos from each brand, as well as original pranks from popular YouTube pranksters will roll out over the coming weeks, reaching a combined audience of more than 38 million YouTube subscribers. Featured videos include:

SMOSH’s “Ultimate Fan Surprise” – Anthony Padilla and Ian Hecox of the powerhouse digital comedy brand SMOSH head to Detroit to surprise a super fan battling Leukemia. Made possible through friends at The Rainbow Connection.

  • Screen Junkies’ “Marvel Super Fan gets Epic Surprise” – “Screen Junkies Show” host Hal Rudnick and crew show up on the doorstep of a super fan in College Station, TX.
  •’s Prank Bank, “Real Life Cash Cab” – YouTube prankster and Prank it FWD spokesperson Greg Benson gives unsuspecting and impatient riders a free lift through the streets of Seattle.

In addition to the videos, will head the streets to surprise thousands of motorists with some unexpected parking good will in New York City, Los Angeles, and Chicago, and encourages recipients to continue to movement.

Expect more positive pranks in 2015! Viewers can officially submit or nominate stories to be considered for the next campaign at  Tune in over the next two weeks to watch all the Prank it FWD videos on or through Break’s free mobile app, Roku and Xbox360 and Xbox ONE apps.

The full release schedule of Prank it FWD videos is below.

11/17/14 –’s “She’s Got it Maid

11/17/14 – SMOSH’s “Ultimate Fan Surprise

11/17/14 – Greg Benson of MediocreFilms

11/17/14 – Tom Mabe of MabeinAmerica

11/17/14 – LAHWF

11/26/14 – JSTUStudios

11/20/14 –’s Prank Bank, “Real Life Cash Cab”

11/20/14 –’s Prank Bank, “Yard Sale Buyouts”

11/20/14 – Screen Junkies, “Marvel Super Fan Gets Epic Surprise”

11/23/14 – SMOSH Games

11/25/14 – ClevverTV’s Totally Clevver prank episode

Connect and share Prank it FWD on social platforms:

Twitter: @PrankitFWD


Instagram: @OfficialPrankitFWD


Millennials: New Face of Business Travel

By | Acumen Insights, Blog | No Comments

According to CNN Business Traveller, the long-held stereotype of the business traveler—predominantly male, predominantly white, suited up with a briefcase in hand—is swiftly changing. The landscape is shifting toward Millennials, who now make up 50 percent of hotel bookings and are expected to account for half of all business flights by 2020.


A study by Expedia found several differences between Millennials and other generations in the business travel world. Some are consistent with Millennial traits in other realms, such as using technology to book travel and enhance a trip at their destinations at a higher rate than other generations (32% of those under 30 years old used a smartphone vs. 12 percent for travelers over 45). The study also noted Millennial business travelers are more likely to spend more company money on things like high-end meals (42 percent compared to 26 percent of travelers aged 46-65) and room service (37 percent versus 21 percent).


The Expedia study found Millennial business travelers more often extend a trip and turn it into a personal vacation; 62 percent of Millennials have done so, compared to 51 percent of those aged 31-45 and 37 percent of those aged 46-65.

Millennial Investors More Conservative

By | Acumen Insights, Blog | No Comments

A report by UBS found Millennials self-report a more conservative risk tolerance level than Gen Xers or Baby Boomers. Thirteen percent of Millennials describe themselves as conservative when it comes to investing, similar to the WWII generation where 15 percent describe themselves as conservative. That low tolerance for risk translates into asset allocation, with Millennials reporting more than half of their assets are in cash—as opposed to other generations holding less than one-quarter of assets in cash.


In the past success was typically measured in financial and career terms, but Millennials have expanded this definition to include financial, emotional and experiential factors. A strong financial component remains, particularly having financial freedom (48 percent). But the most important factors are emotional/relationship-based, particularly having a happy family (45 percent) and having a deeply meaningful relationship with one’s spouse/partner (37 percent). Experiences also play a role; living a full life with a wide variety of experiences (37 percent) is viewed as another key success factor.


Millennials tend to rely on family and friends for financial advice. Only 14 percent said they have a financial advisor, whereas 62 percent of Millennials said they get financial advice from a spouse/partner and 41 percent said they get advice from parents.

Millennials Spur Wine Industry Change

By | Acumen Insights, Blog | No Comments

Millennials are quickly overtaking Boomers as the generation to whom wine merchants cater. Millennials make up 29 percent of wine drinkers and Baby Boomers constitute 38 percent, but those Boomers consume only 32 percent of wine purchases as opposed to Millennials who consume 38 percent.


The wine-buying habits of Millennials reflect the generation’s overall purchasing trends. The Beverage Journal says the general distrust Millennials have of “experts” extends into the wine industry; they are more apt to get wine recommendations from friends and family rather than rely on wine critics or awards. They also are less concerned with traditional wine pairing rules and more interested in drinking what they like. They tend to like sweeter wines, so wine makers are changing their red blends to accommodate that.


Millennials are more comfortable using technology to assist their wine purchases, such as searching for information online while they’re in a wine shop. A Fox Business article says technology allows Millennial wine drinkers to have a closer relationship with wine makers and merchants. Through social media Millennials can find out about new wines to try and share positive experiences with their friends. Likewise, wine makers and merchants can engage directly with Millennial consumers via social media to increase brand loyalty.