Phew. That was a crazy few months which is why we’re just updating the blog about “Prank it FWD” now!
The second iteration of our super successful “positive prank” campaign kicked off in late November and this time around we met Cara Simmons, a hardworking housekeeper and single mother of three in Cleveland, OH who has never had a day off in her life. Recently hospitalized for stress and exhaustion, she was nominated for Prank it FWD by her sister and boss. When Cara’s boss sends her to work an important job cleaning a new house, some incredible surprises await her behind the front door and the day is topped off with a life-changing gift that not even her loved ones saw coming. Check out “She’s Got it Maid” which is currently sitting at more than 5.6M views.
The program also included original pranks from SMOSH, Screen Junkies, Clevver and other DEFY properties and partners who got in on the positive prank action.
Overall, “Prank it FWD” was covered by more than 300 national and local media outlets including The Today Show, Good Morning America, Mashable, ABC World News Tonight, Huffington Post and many more. Big congrats to all involved and keep an eye out for more positive pranks in the months ahead!