Acumen Insights

Hype About Teens and Facebook

By March 20, 2015 One Comment

In a survey by Niche of 7,000 class of 2014 high-school graduates, students ranked 50 popular apps and websites based on usage. While some media outlets have reported teens tiring of Facebook, 61 percent said they use the platform on a daily basis compared to 51 percent using Instagram daily. Netflix dominates video streaming with students showing a clear preference for the service over Hulu and Amazon Prime; for music streaming 77 percent login to Pandora daily, topping Spotify and Beats.

YouTube demonstrated the most widespread use with 97 percent claiming to have used it at some point. Facebook had been used at some time by 87 percent of teens; 8 percent had used LinkedIn, surprising given its focus on careers.

While students use a bevy of messaging apps, the hype around anonymous messaging apps may be false. Despite reports about anonymous apps like Yik Yak running amok at high schools, 97 percent of the high school seniors reported having never used the app. The same goes for anonymous secret-sharing app Whisper (95 percent reported having never used it).

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  • […] In a survey by Niche of 7,000 class of 2014 high-school graduates, students ranked 50 popular apps and websites based on usage. While some media outlets have reported teens tiring of Facebook, 61 percent said they use the platform on a daily basis compared to 51 percent using Instagram daily. Netflix dominates video streaming with […]  […]

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