We have signed VerveGirlTV to our network as part of the “Creators Program,” which aims to support YouTube partners with new programming and co-production offerings to expand their businesses and build audiences.
The creators of hit series Carmilla, VergeGirlTV is back with a new scripted series Ms. Labelled, a witty, vlog-style comedy series set in the fast-paced, high-pressure world of fashion. The series features Ella (Rebecca Liddiard; Between), a young fashionista who tries to find her own voice in the industry by launching an upstart fashion blog, after landing a job at a magazine overseen by editor-at-large Jeanne Beker. The series extends onto social platforms through Instagram, Tumblr and Twitter where fictional and real world fashion vloggers, along with the fans of the series, can share, discuss and dissect fashion and fashion trends.
As part of the new partnership, DEFY will support the series on its female focused property The Gloss through cross promotion on the website and social channels as well as brand integration of The Gloss into series itself. The DEFY-owned property is a women’s beauty and fashion brand that isn’t afraid to tell it like it is: smart, fun, snarky but never condescending, and always honest.
The DEFY Media “Creators Program” is focused on personalized support for partners including channel optimization, merchandising, sponsorship, content distribution, and monetization. Currently there are more than 100 select, premium channels in the program such as The Game Theorists, Kingsley, Mark Crilley and Greg Benson/Mediocre Films.