Acumen Insights

Parenthood Changes Millennials’ Patterns

By March 30, 2015 No Comments

FutureCast looked at data for Millennials ages 25-34 and analyzed how parenthood impacted their economic outlook and civic commitment. Millennial parents were optimistic about the future compared to the general population saying they will be ‘somewhat’ or ‘significantly’ more well-off 12 months from now. Overall, millennial parents showed an increased propensity toward shopping and spending; before they had kids 45 percent of Millennials 25-34 years old said they ‘rarely go shopping’ but the figure drops to 29.5 percent after parenthood.

Civic involvement and environmental concern also appears to decline with parenthood. Among Millennials without children, 12.5 percent belonged to a civic organization and 10 percent to an environmental organization; the figure was 0.3 percent and 0.2 percent, respectively, for parents. Attitudes toward recycling most dramatically demonstrated parenthood’s impact on Millennials; they over-indexed against the general population in recycling activity before having children, but this activity declined from “very often” or “sometimes” to “never” once the kids arrived.

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