LOS ANGELES – July 16, 2015 – DEFY Media, a leading independent creator and distributor of digital content focused on the hard to reach 13-34 demographic, announces today a development deal with EMMY Award-winning game show creator and producer, Andrew Golder (“Penn & Teller: Fool Us,” “Win Ben Stein’s Money,” “Solitary,”), to develop and executive produce a slate of millennial-targeted game show formats, which will be distributed through DEFY’s digital network with the potential to move the formats to television and other OTT platforms.
The pact includes the development of at least four game show concepts over the coming year that will appeal to DEFY’s influential audience of more than 125 Million viewers each month across its web, social and mobile platforms. Defy will work with Golder via Generate, its leading television production entity and management arm. Generate plans to tap its extensive talent list as well as DEFY’s powerful digital influencer network.
“We’re thrilled to partner with a producer of Andrew’s caliber to create programming in a genre where he has seen such success,” commented Keith Richman, President of DEFY Media. “Combined with the television development and production expertise of our Generate team, and the power of DEFY’s digital and social networks, we are confident we can create compelling game formats and build a significant audience and momentum around them.”
This deal is an extension of an ongoing creative partnership between Golder and Generate’s Jared Hoffman. Hoffman and Golder recently collaborated on the creation of an original game format, Camera Roll, which was licensed by national games manufacturer Endless Games and is being distributed online and in retail stores nationwide through outlets such as Amazon, Target, Toys R Us and Target, among others.
“Working with Andrew on a number of formats, including Camera Roll, has been a rewarding experience creatively and presented compelling opportunities to create game formats around new technology,” commented Jared Hoffman, President of Generate. “This venture gives us a unique platform to further our creative partnership and produce and market new game show formats direct to viewers leveraging DEFY’s reach to a large and engaged millennial audience.
Emmy-Award winning producer Golder’s long list of credits in game shows, competition, and variety programming, both domestically and internationally, include co-creator and executive producer of “Penn & Teller “Fool Us,” which just began its second season on the CW Network, executive producer and co-creator of the irreverent quiz show “Win Ben Stein’s Money,” which won eight Emmy Awards and was voted one of TV Guide’s Top 50 Game Shows of All Time, Comedy Central’s update of the “Gong Show”, “Identity” for NBC, and “Star Search Live” for CBS, among many others.
Generate’s Hoffman brings extensive creative development and award-winning production experience in both scripted and unscripted formats made for broadcast, cable, theatrical and digital platforms. Among the company’s many credits, Generate is an executive producer of AMC’s acclaimed award winning digital series for The Walking Dead, which ran for three seasons, as well as creator and executive producer of the game format digital series Chasing with Steve Aoki which ran in partnership with the FUSE Network, and THE HELP Desk with Deepak Chopra for the OWN Network.
“This is a great opportunity to expand game formats cross-platform and turn the traditional model on its head a bit,” stated Andrew Golder. “There’s great value in the ability to introduce new programming in the digital space and have that immediate response from viewers. I’m excited to approach the development process in this way and look forward to working with DEFY and Generate to build on exciting concepts that will appeal to younger audiences and migrate to other platforms.”
The first show from Golder and Generate, tentatively titled Crazy Smart, is expected to go into production Fall 2015.
Golder and Generate are both represented by UTA.