Acumen Insights

Social News is Good News

By July 20, 2015 No Comments

According to a study by the Media Insight Project, Millennials (ages 18-34) tend to mix news with socializing, problem solving and entertainment. Social networks are an important platform for news among Millennials with 88 percent getting news from Facebook regularly, but just 47 percent of Millennials who use Facebook say that getting news is a main motivation for visiting.  However Facebook is not the only social network Millennials use for news. On average, those surveyed get news from more than three social media platforms — including YouTube (83 percent), Instagram (50 percent), and portals of active involvement such as Reddit.

 

Contrary to the idea that social media creates a polarizing “filter bubble,” 70 percent of Millennials say that their social media feeds are comprised of diverse viewpoints evenly mixed between those similar to and different from their own. An additional 16 percent say their feeds contain mostly viewpoints different from their own, and 73 percent of those exposed to different views report they investigate others’ opinions at least some of the time — with a quarter saying they do it always or often. When Millennials want to dig deeper on a news subject, search is cited by 57 percent and declared the most useful, followed by news sites (23 percent); only seven percent cite Facebook as a place to dig deeper and learn more.

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