Acumen Insights

Not Your Father’s Game Console

By July 27, 2015 No Comments

Nielsen found the U.S. video game console audience is spending more console time on non-gaming activities such as watching TV and Blu-ray discs, streaming video, and exploring the Internet. In fact offline gaming accounts for only half of the time spent on consoles.


As the popularity of streaming services like Netflix, Hulu Plus and Amazon Prime have increased, so has video viewing on gaming consoles. For example, 51 percent of Xbox users watch video-on-demand and online subscription video on their systems up from only 26 percent of Xbox users in 2010; Sony platforms show a similar trend.


Console sales have grown over the past year as manufacturers market both the gaming and non-gaming capabilities of these devices. Nonetheless gaming remains the primary activity on these devices with more than 80 percent of users playing games on their systems. But console gamers are spending more time playing online games; for example Nintendo Wii users who game online rose from 27 percent of owners in 2010 to 50 percent in 2014.

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