Acumen Insights

Social Media’s Popularity Contest

By July 27, 2015 No Comments

A report from Frank N. Magid Associates found the portion of 13- to 17-year-old social-media users on Facebook slipped to 88 percent this year, from 94 percent in 2013 and 95 percent in 2012. In the same period, Twitter and messaging applications rose in popularity with Twitter usage climbing to 48 percent. While more people use Facebook and its messaging app than any competitor, its user base tends to be older with 55 percent of Facebook Messenger users being 37 or younger. By the same measure, 86 percent of Snapchat users and 83 percent of Kik users are under 37.

 

One reason for the decline in teen Facebook usage is concern that the service may not be trustworthy. Among those polled 16 percent said Facebook was trendy, 18 percent said it was fun and 16 percent said it was informative; just 9 percent said it was safe and 9 percent said it was trustworthy. Almost 30 percent of teens said they would use those words to describe Pinterest, and 40 percent ranked Pinterest as “fun” a full 22 percent higher than Facebook.