It was a Carnival at this year’s DEFY VidCon! The video industry annual confab was even bigger this year and so was our footprint. From the growing crowds to increasing press coverage – topped off by SMOSH’s walk on their own red carpet the same week with the world premiere of their first movie – there’s no doubt that digital has made its mark on the mainstream. Our expanded lounge space drew even more buzz as the best spot in the convention center to find a needed respite from the usual Con frenzy and where top creators, industry players and press had the chance to connect, converse and re-charge. Our carnival had all the trappings from the requisite SMOSH Games arcades and skeetball, Screen Junkies snacks, and Clevver’s spin the wheel to brand partners like SONY Project Morpheus and Universal Studios joining the fun to preview upcoming products and projects and leverage the power of our YouTube influencers. Adding to the festivities, Madame Tussauds took the opportunity to show off the just revealed SMOSH wax figures (first ever YouTubers!) which had guests literally jumping for joy to be part of the photo opp.
And, more evidence of the traditional and digital lines blurring – finding film star Mark Ruffalo in the DEFY lounge with his tweenage son hoping to meet his favorite celebs SMOSH and SMOSH Games. We were happy to oblige.
Congrats to all those who worked so hard to make DEFY Vidcon ‘15 another success. See you in ’16.