Monthly Archives

August 2015

In Airbnb We Trust

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Millennials aged 18-34 are more likely to use sharing economy services like Airbnb, Home Away, Uber, Lyft, GetAround and Feastly for travel according to a study by Allianz Global Assistance USA. And while 47 percent of Americans are aware of at least one non-traditional form of booking accommodation and transportation, Millennials’ awareness is higher at 58 percent.

The survey shows these value-seeking travelers are more trusting of the sharing economy with 60 percent trusting the services compared to only 37 percent of all other travelers. And while only 17 percent of Americans say they’re likely to use a sharing economy service this year, 28 percent of Millennials are planning to book travel in these non-traditional ways. This is despite agreeing that better quality and service are provided by traditional methods such as,, travel agents, and booking directly with a hotel, restaurant or car service.

For the Thrill of It

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Millennials ages 18-34 are more likely than older generations to travel with a purpose, with 84 percent saying they would travel abroad to participate in volunteer activities, according to a survey released by Marriott Rewards Credit Card.


The also study found millennial travelers (44 percent) are more likely than Gen X travelers (33 percent) to view destinations as “hot spots” if they have a booming industry and culture. One in five would say a destination is a hot spot if it has recently been featured in a movie, compared to only 11 percent of Gen Xers. A similar proportion of Millennials (21 percent) say a destination is a hot spot if events such as award shows or concerts take place there.


Millennial travelers are far more interested in thrilling vacations (78 percent) than lazy trips (32 percent), with those seeking an adrenaline rush most often choosing water sports (67 percent). Also of significant interest to thrill seekers is interaction with wild animals through safaris or swimming with sharks (63 percent).

Bank of Mom and Dad

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Research by loanDepot indicates the number of parents who expect to help their millennial-age children purchase a home increased to 17 percent, up from 13 percent five years ago. Fifty percent of parents who help their children buy a home say they’ll contribute toward down payments, while 20 percent will cover closing costs and 20 percent will cosign the loan. Fewer parents say they will dig into savings (67 percent) to help their children buy a home compared to five years ago (72 percent).


Parents also indicate a greater willingness to pay other expenses or student loan debt than in previous years. Thirty percent expect to pay “other expenses” so their children can save money, and 18 percent expect to help pay-down student loan debt. In the past, only 11 percent of parents paid down their children’s student loan debt to help save money to buy a home.


Mother May I?

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According to a study from YouGov American youth ages 6-17 are fast learners when it comes to influencing parental purchases and 57 of parents think of their children as successful persuaders. The top pester-power tactic, according to 71% of parents, is old-fashioned verbal negotiation.


Parents say their children are financially savvy with half researching the products and services before they pester – more so for teens alone (64 percent). Kids are using both online (39 percent) and in-store coupons (39 percent) with both numbers far higher for teens (about 50 percent for each); 34 percent prefer to shop where they have a reward or loyalty card (also higher for teens at 40 percent).


From selecting fast-food restaurants (95 percent of children influence this decision) and beverages (89 percent) to where to a family should go on vacation (80 percent), today’s kids are active decision makers in family economies. Decisions over technology items and where to buy them are also heavily influenced by kids with 58 percent saying the decision on what kids’ mobile technology products to buy is made solely or jointly with parents and 39 percent saying the decision on where to shop for these items is also a kid-exclusive or joint decision.

It’s Awards Season and the Nods Keep Coming!

By | Blog

This week DEFY Media landed several STREAMY AWARDS nominations for our top programming. And the nominees are….Best Writing: HONEST TRAILERS, Best Gaming: SMOSH GAMES, and Best Social Good Campaign: PRANK IT FWD. And, testament to the level of talent we partner with under the DEFY Creators Program – we also congratulate Matt Pat of the Game Theorists and Camilla of VerveGirlTV for their nominations. We could not be prouder of our team for these well deserved honors recognizing the best in online video and the creators behind it! It’s been an exciting month that also saw DEFY Media hitting record video views – cheers all around.

Going into year 5, the Streamy’s raise the game with their first-ever televised awards show – airing live from the Hollywood Palladium, September 17 on VH-1. Just more evidence of the growing mainstream attention on digital talents and programming.

We’re excited to be part of the show – more details to come!

Attention Walmart SMOSH Stockers – What’s with those Stickers?!

By | Blog

On August 18  the highly anticipated SMOSH: The Movie DVD landed on Walmart shelves nationwide to the excitement of  fans – many of whom made sure they were first in line when the doors opened.  Well, one of those excited fans may have ‘flipped out a little’ when she saw Anthony’s face covered by a Walmart stock sticker and tweeted those exact words seconds after discovering the offense! Anthony saw the tweet and posted minutes later with a call to action, immediately sparking fan outcry and amplifying conversations and hilarious posts around #AnthonyFaceGate.  Just 48 hours and  over 2K trending tweets later, an  internet meme was born.  We think Walmart got the message, though we’d also guess they must be enjoying this unexpected digital  marketing boost courtesy of avid SMOSH fans. Now that’s the power of SMOSH.

Tubefilter breaks it down best: READ IT:


Connected Conscientious Cohort

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Generation Z was born from the mid-1990s to the early 2000s, constituting today’s teenagers and tweens and about a quarter of the U.S. population. JWT Intelligence shows Gen Z is a connected and conscientious cohort. Eighty-six percent use their smartphones multiple times per day, yet 79 percent agree “people my age spend too much time connected to digital devices.” But despite these reservations about their own reliance on technology, Gen Z is frank about their interest in specific technological brands. Seventy-three percent say the brand of technology they buy is important; however only 35 percent believe not having the latest device is a sign of being behind the times. Their attitudes already impact the economy via direct buying or influence on parents to the tune of $44 billion annually.


Television still has a place for Gen Z, with 69 percent watching more than two hours of TV a day. In addition, 70 percent say they watch more than two hours of YouTube content each day.

My Phone, My Self

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Research from Mintel examining teenage cell phone use shows teens value their phones highly when it comes to social interactions and self-expression. The majority of U.S. teens own a cell phone (although not necessarily a smartphone) and ownership rates for older teens between the ages of 15 and 17 are particularly high at 87 percent. For teens, 61 percent say cell phones allow them to feel connected to friends and family, and 45 percent say cell phones help them stay connected to their social world. Thirty-three percent of teens agree that their friendships would not be as close without their cell phones.


Although only 3 in 10 teens say they hang out with friends in person, they regularly connect with friends via cell phone. In fact, 44 percent view texting to be just as meaningful a form of communication as an actual conversation. In addition to a catalyst for social interactions, teens see their cell phones as a form of self-expression with 23 percent agreeing their cell phone is an expression of who they are.