Monthly Archives

September 2015

Funnymen Rob Riggle and Tom Lennon Return for Made Man’s Gentleman Up™ Campaign – Inspiring Guys to Shape Up, Dress Up and Man Up

By | Press Releases

Formal Friday™ is Back – Comedians ask men and women to dress their best on October 9th to raise awareness and funds for men in need of career assistance

(New York, NY) – September 30, 2015 – Made Man (, the leading men’s lifestyle destination owned by DEFY Media, is back this October with its second annual Gentleman Up™ campaign, empowering men nationwide to step up their game and reenergize the gentlemanly spirit.  Actor and comedian Rob Riggle returns as campaign spokesperson with an exclusive video that kicks off the campaign motivating men to do better and participate in Formal Friday™ by elevating their style on October 9th to benefit charitable partner Career Gear. For every dressed-up photo tagged with #FormalFriday on social media, Made Man will donate one dollar to Career Gear, a nonprofit that supports men in need with resources, training, and the gear to help them successfully reenter the work force.

Made Man will unveil new editorial and video content throughout October inspiring men to improve their gentlemanly skills. Actor Tom Lennon (CBS’ The Odd Couple) is back with his hilarious view on how the modern man has lost his way in the series “De-Evolution of Man.”

Gentleman Up programming highlights include:

  • Gentleman Up™ PSA –Rob Riggle schools men on how to act like a professional – and not a “jerk hole” – in the work place. Ditch the decade old Dockers and join Formal Friday™ for an important cause.
  • De-Evolution of Man – Comedian Tom Lennon tackles man buns, vaping, and the act of “Ghosting” in this returning series.
  • Mantervention (powered by Dodge) – Hosted by Gavin McInnes (Co-founder Vice, “How to be a Man”), this new tough-love series debuting October 23rd attempts to save unwitting guys from their worst habits. Debut episodes include “Manterventions” for a husband who won’t put his video game controller down to leave his man cave and a successful attorney who left his day job pursue his lifelong dream to be in a band – only to join six bands, none of which are successful.
  • A-List Advice: Stephen Colbert, Neil Patrick Harris, Andy Samberg, Wesley Snipes, January Jones, Trevor Noah, Rob Lowe, Ken Jeong, and more tell Made Man what it means to be a Gentleman.
  • GUYDES – In a series of how-to videos, Made Man brings in real-world experts to show guys how to cook the perfect steak, make the perfect cocktail, buy a suit, and more.

“We’re proud to kick off the second year of Gentleman Up™ and #Formal Friday, building on what we started last October and continuing our efforts to get men back into the workforce through our partnership with Career Gear”, commented Joshua Fruhlinger, SVP, Lifestyle Content. “We’re also thrilled to have Rob Riggle and Tom Lennon back on board adding their comedic genius to this important cause as we go after some fashion and behavioral trends that we think need to end.”

DEFY Media’s SMOSHSMOSH GamesScreen Junkies, and Clevver brands will be joined by teams from Huffington PostDoSomething.orgBobonosIndochinoCareer Gear, and many more in participating in Made Man’s #FormalFriday and promoting the charitable effort across their social channels. For the second year in a row, Dodge joins Gentleman Up™ as the official brand partner and sponsor of Mantervention. Tune in all month long to or and connect on social media:

Twitter @MadeMan


Instagram @MadeMandotcom


Defy Media And 360fly Partner To Introduce Interactive 360-Degree Video And Virtual Reality Content Platform On

By | Press Releases

PITTSBURGH, Sept. 29, 2015 /PRNewswire/ — DEFY Media, the top digital producer and programmer for 13-34 year olds, and 360fly, the world’s only single-lens camera capturing stitchless 360-degree video with interactive and virtual reality viewing capabilities, today announced a partnership through which 360fly will provide DEFY’s top humor brand Break the ability to offer a fully interactive 360-degree and virtual reality video content experience on the popular video sharing website.  Powered by 360fly’s proprietary platform and technology, will feature interactive 360-degree video content, 360-content uploaded by users, and 360fly original productions. 360fly users will be able to shoot, edit and upload to the site within minutes, directly from their mobile device.

DEFY plans to debut the platform on in early October in conjunction with 360fly’s retail launch at Best Buy. The company will also look to launch the 360fly platform across other DEFY brand channels in the coming year, as well as leveraging 360fly digital products for its original studio production and programming.

360fly’s interactive 360-degree video player technology provides viewers a 360 x 240-degree field of view. Viewers can literally immerse themselves within the video through touch-screen technology, clicking, dragging or swiping on any mobile device, as well as through motion-sensor technology by which the movement of the device itself controls the interactive experience of the video. With desktops and laptops, this interactivity is achieved through the use of the mouse, clicking and dragging the video to see and experience different vantage points within the larger 360 x 240-degree field of view.

“The introduction of interactive 360-degree video is truly a game-changer, opening the door to an entirely new universe of innovative interactive and virtual reality content experiences for our viewers and internal content creators,” said Keith Richman, President of DEFY Media. “The widespread retail availability of affordable 360-video cameras like 360fly and the advent of virtual reality viewing devices such as Google Cardboard will propel mainstream level of production and consumption of virtual reality content. This collaboration positions us perfectly for this dynamic evolution in how consumers experience and literally interact with video content and we’re thrilled to bring it directly to our audience.”

The collaboration is a valuable one for 360fly as it pushes forward in its mission to drive widespread mainstream acceptance, production and consumption of interactive 360-degree video, while also democratizing virtual reality through a platform that’s dramatically more accessible and feasible for mainstream consumers.  To date, consumption of virtual reality has been a very costly proposition, requiring the use of much higher-priced equipment and limited to a small array of virtual reality content. In combination with affordable cardboard virtual reality goggles, 360fly is opening the door for consumers to produce, consume and share virtual reality experiences at a moment’s notice.

“Affordable cameras and viewing devices are only part of the equation. The final piece is consumers having access to a robust ecosystem of destinations where they can readily consume a wide range of 360-degree virtual reality content,” said Peter Adderton, CEO of 360fly. “Collaborations like this with DEFY and are invaluable to making virtual reality a common aspect of mainstream video consumption and personal entertainment.”

To learn more about 360fly, visit or follow 360fly on Twitter and Instagram @360fly, and “like” it on Facebook MSRP is $399.

To learn more about DEFY Media, visit Follow Break on Twitter @Break and “like” it on Facebook

About 360fly
360fly creates unique, 360-degree digital products that inspire users to capture, share and experience life’s greatest moments in 360 degrees. Our passion has led us to redefine video capture, because we believe life is too rich to capture just part of it.

About DEFY Media
DEFY Media is the top digital producer and programmer for 13-34 year olds, and the largest owner of YouTube channels and leading media brands across the comedy, lifestyle and gaming verticals. Each month, DEFY-produced content generates 500 million video views and reaches 125 million viewers across our 60 million YouTube subscribers, 80 million unique web visitors and consumers of our apps, which have been downloaded over 22 million times. DEFY Media brands include Smosh, recently named by Variety as the top brand for 13-17 year olds, Break, known for its top program “Prank It Forward”, and Screen Junkies, home to the highly influential digital series “Honest Trailers”. The world’s top brands partner with DEFY to build immersive advertising solutions that deliver unparalleled access to this influential audience. With uniquely integrated capabilities in content development, studio production, distribution and promotion, DEFY Media is built for content delivery in the digital age. Please visit us at

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SOURCE 360fly