THEY’RE HAVING THE BEST TIME EVER AT THE WORST JOB EVER
COMEDY POWERHOUSE SMOSH TO LAUNCH NEW SCRIPTED SERIES,
PRODUCED BY DEFY MEDIA & PRESENTED BY SCHICK HYDRO
Coming To YouTube on January 11, 2016
Los Angeles, CA (November 5, 2015) – DEFY Media and YouTube today announce Part Timers, the much anticipated original scripted comedy series from digital powerhouseSMOSH. The series, produced by DEFY Media and starring SMOSH’s Anthony Padilla and Ian Hecox, is part of YouTube’s commitment to invest in new original shows and movies featuring some of YouTube’s most popular stars. The first season will be presented by brand partner Schick Hydro and will debut exclusively on the SMOSH YouTube channel on January 11, 2016.
Part Timers is the first ever scripted series from SMOSH, the premier digital comedy brand. Starring SMOSH’s Anthony Padilla and Ian Hecox as employees of Pork E. Pine’s, a popular pizzeria and arcade well past its prime, this episodic comedy series chronicles the adventures of a group of misfits, oddballs and man-children as they navigate the perilous world that is the kids’ restaurant business and ultimately become fast friends. Undeterred by the utter insanity brought about by working for minimum wage, inept management and a six foot tall porcupine, the staff of Pork E. Pine’s return day after day to find themselves having the best time ever, working at the worst job ever.
“We’re thrilled to announce our partnership with YouTube for Part Timers, continuing SMOSH’s expansion into longer form programming following the successful release of SMOSH: The Movie earlier this year,” commented Barry Blumberg, Chief Content Officer, DEFY Media. “Today also marks SMOSH’s ten year milestone on YouTube and we look forward to celebrating with our partners this evening with a peek at what’s next.”
“Anthony and Ian have entertained millions of fans around the world with their unique brand of humor and we’re thrilled to work with them to offer this fresh and funny original scripted comedy series that gives SMOSH fans more programming they will love,” said Susanne Daniels, Global Head of Original Programming, YouTube.
Schick Hydro is the official brand partner for Part Timers. In addition to multiple organic brand placements throughout the series, Schick Hydro is bringing fans additional content created in the SMOSH and Part Timers voice that aims to enhance the viewing experience. Schick Hydro worked with Part Timers’ director and writers to develop custom twenty second videos that capture the look, feel, and style of Part Timers, while highlighting Schick Hydro products and brand messaging. These custom videos feature members of the Part Timers cast and include hilarious bonus scenes that evolve from the series’ storylines.
“SMOSH presented an exciting opportunity for Schick Hydro to connect with its core audience – who are just like this group of guys – through the creativity and humor that Anthony and Ian bring to every episode,” said Edgewell Personal Care Senior Brand Manager Anastasia Tobias. “We’ve enjoyed seeing how SMOSH’s lighthearted nature brings our brand to life and are excited to see the Part Timers series debut.”
With over 35 million combined YouTube subscribers, 30 million social followers and 17 million monthly unique visitors, SMOSH has one of the strongest digital footprints of any media brand in existence today. Based on the strength of this audience, SMOSH has also seen multiple chart-topping musical endeavors, record-setting channel spin-offs and top-selling mobile and gaming apps, with more than two million downloads to date. And, in Summer 2015, the brand released its first feature length film SMOSH: The Movie which debuted at #1 on the iTunes comedy chart. SMOSH’s Anthony Padilla and Ian Hecox also became the first digital stars to be immortalized in wax by the world famous Madame Tussauds.
SMOSH will officially commemorate ten years on YouTube with a celebratory event at the YouTube Space LA this evening, bringing together top digital stars and partners for a fun-filled night honoring Anthony and Ian’s contributions and this impressive achievement.
“Ten years ago we started this incredible journey with YouTube that has allowed us to create, do what we love every day and grow SMOSH beyond our wildest dreams,” commented Padilla and Hecox. “Part Timers is an important next step for us as we continue to expand creatively and build on our brand with programming that connects with our audience in new ways. We’re excited to embark on this next phase.”
Part Timers Credits
Executive Producer Anthony Padilla
Executive Producer Ian Hecox
Executive Producer Barry Blumberg (Chief Content Officer, DEFY Media)
Executive Producer Jared Hoffman (President, Generate, a division of DEFY Media)
Executive Producer Chris Pollack (Co-President, Generate, a division of DEFY Media)
Co-Executive Producer Susan Nessanbaum – Goldberg
Show Runner Kate VanDevender
Director Laura Murphy
Producer / Writer Ryan Finnerty
Consulting Producer Paul Germain
Anton Anthony Padilla
Ian Ian Hecox
Dinger Casey Webb
Lori Natalie Whittle
Mads Cat Alter
Pete Noah Grossman
Ella Jade Martz
Launched in May 2005, YouTube allows billions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube is a Google company.
About DEFY Media
DEFY Media is the top digital producer and programmer for 13-34 year olds, and the largest owner of YouTube channels and leading media brands across the comedy, lifestyle and gaming verticals. Each month, DEFY-produced content generates 600 million video views and reaches 125 million viewers across our 60 million YouTube subscribers, 80 million unique web visitors and consumers of our apps, which have been downloaded over 22 million times. DEFY Media brands include Smosh, recently named by Variety as the top brand for 13-17 year olds, Break, known for its top program “Prank It Forward®”, and Screen Junkies, home to the highly influential digital series “Honest Trailers”. The world’s top brands partner with DEFY to build immersive advertising solutions that deliver unparalleled access to this influential audience. With uniquely integrated capabilities in content development, studio production, distribution and promotion, DEFY Media is built for content delivery in the digital age. Please visit us at www.DEFYMedia.com.