According to the National Retailer Foundation, retailer offerings play a critical role in where and how students and parent shop for back-to-school. Ninety percent of online back-to-school shoppers take advantage of free shipping and almost half buy online and pick up in-store. Millennials are much more likely to use these services with 66 percent of 18-24 and 25-34 year-olds buying online and picking up in store, much higher than the 9 percent of average adult back-to-school shoppers. Additionally, 15 percent of 25-34 year-olds use a reserve online option, and 23 percent of 18-24 year-olds use same-day delivery compared to 10 percent of average adults.
Back-to-school shoppers for K-12 students plan to spend an average of $630 per student with most dollars going toward apparel and electronics. The average amount teens plan to spend of their own money is $33 and pre-teens plan to spend is $18. College shoppers bring in the most revenue for retailers, on average $899 per college student at the start of the school year.