Acumen Insights

Overwhelming Range of Options for Viewing Video Content

By November 11, 2015 No Comments

A survey from Digitalsmiths found one-third of TV viewers feel overwhelmed by the number of channels available via cable/satellite services. Of the channels offered 82 percent of watched between one and ten channels, and of those respondents 40 percent watched five channels or fewer. The survey also looked at the prevalence of pay-per-view purchases. Only 11 percent of respondents said they buy pay-per-view events that are not movies, such as boxing events or UFC fights. Seventy percent of this group ordered between one and four pay-per-view events each year.

When asked how many hours they watch streaming subscription services such as Netflix, Amazon Prime and Hulu, 36 percent in 2014 and 33 percent in 2015 said between one and five hours per week, while 22 percent in 2014 and 20 percent in 2015 said five to ten hours per week. Only 8 percent in 2014 and 10 percent in 2015 said they watch less than an hour per week of these types of services.

Many providers now offer apps facilitating viewing on other devices of content originating on TV. As of 2015, 42 percent were aware their cable/satellite provider offers the ability to watch content on smartphones or tablets, yet only 25 percent have downloaded the corresponding app. For those who do have the app, 45 percent say they use it weekly.