Acumen Insights

OTT More Popular in Households With Kids

By November 30, 2015 No Comments

The Ownership and Trend Report from GfK reveals households with children (ages 17 and under) present are much more likely to stream content on a TV screen using an internet-connected device, also known as “over-the-top” (OTT); OTT devices include internet-connected TV, internet connected Blu-ray player, internet-connected game console and dedicated OTT devices.  More than half of households with kids (54 percent) watch via OTT compared to 34 percent for households without kids.

The research found one in three homes subscribed to services that stream TV and movies, and 20 percent of households do not pay for traditional TV. Additionally, streaming video is now the third most common online activity, behind social networking and shopping. This means that streaming is now reported to be a more popular online activity than listening to music, instant messaging, and gaming.