TV networks lost significant viewership over the past year especially among younger viewers. Looking at live programming, viewership of Millennials ages 18-34 years old on 11 TV networks declined 14 percent or 1.2 million viewers according to MoffettNathanson Research, as reported by MediaPost. Teens 12-17 declined the most (16 percent) followed by kids 2-11 (10 percent decline). For the entire year TV networks sank seven percent in overall total average viewership, a decline of 3.4 million.
Losses for young adult viewers at Fox were 17 percent, and Viacom was down 19 percent. NBCUniversal, among all its TV networks, lost 18 percent and A&E Networks slipped 21 percent.