Acumen Insights

Millennials, Teens and Kids Abandon TV

By December 11, 2015 No Comments

TV networks lost significant viewership over the past year especially among younger viewers. Looking at live programming, viewership of Millennials ages 18-34 years old on 11 TV networks declined 14 percent or 1.2 million viewers according to MoffettNathanson Research, as reported by MediaPost. Teens 12-17 declined the most (16 percent) followed by kids 2-11 (10 percent decline). For the entire year TV networks sank seven percent in overall total average viewership, a decline of 3.4 million.

Losses for young adult viewers at Fox were 17 percent, and Viacom was down 19 percent. NBCUniversal, among all its TV networks, lost 18 percent and A&E Networks slipped 21 percent.