Acumen Insights

Millennials Have Weak “Generational Identity”

By December 11, 2015 No Comments

A report from the Pew Research Center found most of those ages 18 to 34 do not actually identify with the term “Millennial.” Just 40 percent in this age bracket consider themselves part of the “Millennial generation” while another 33 percent consider themselves part of the next older cohort, Gen X.  For example, 43 percent of Millennials ages 27 to 34 consider themselves Gen Xers while 35 percent in this age group identify as Millennials. Yet even among younger Millennials (ages 18 to 26), just 45 percent consider themselves part of this generation. By comparison, generational identity is strongest among Baby Boomers (ages 51 to 69) with 79 percent considering themselves part of the Boomer cohort.

Boomers also tend to have favorable impressions of their generation, while Millennials are far more skeptical about their positive traits. Millennials are more likely than older generations to attribute negative traits and stereotypes to their own age cohort. While 59 percent of Millennials describe the members of their generation as self-absorbed, only 20 percent of Baby Boomers say the same about their age group. Furthermore, 49 percent of Millennials say they are wasteful and 43 percent describe their generation as greedy; only 20 percent and 19 percent, respectively, of Boomers ascribe these negative descriptions to their generation.