Acumen Insights

Gen Y Uses Mobile 24 Hours Per Week

Across the U.S., the average Millennial (age 16 to 30) with Internet access spends 3.1 hours a day on their mobile devices – the equivalent of 21.7 hours – almost a whole day – every week. That’s 1,128 hours or 47 days over the course of a year according to a study of 60,000 internet users worldwide from TNS. Over half (55 percent) of 16 to 30 year olds use instant messaging every day, 71 percent use social media daily, and 76 percent watch video daily. These youth continue to consume media in traditional ways (e.g. TV, radio) but with much lower frequency than older generations.

For older consumers who are online, traditional media habits still hold strong with the 46 to 65 age group spending 4.3 hours each day watching TV, reading newspapers and listening to the radio; nearly three hours more than the average Millennial (2.9 hours). Yet older consumers are still a shifting target, and are using online platforms on a much more regular basis. Those online aged 46 to 65 spend 1.2 hours a day on their phones, while 42 percent use Facebook on a daily basis.