Monthly Archives

September 2016

DEFY Brands Earn 5 Streamy Award Nominations

By | Blog

We’re so proud that some of our most popular brands and series from SMOSH, SMOSH Games, Clevver, ScreenJunkies, and Prank It FWD have earned a combined five nominations for the 2016 Streamy Awards! The recognition that our creators and brands are receiving is incredibly exciting and much-deserved. We are continuously expanding our programming offerings for these brands, and next year will be going even bigger with more great programming for millions of viewers. Check out DEFY’s contenders below and see why all are worthy of the prestigious award in their respective categories:

2016 Streamy Award Nominees—DEFY Media

Honest Trailers (Writing): No movie or TV show is safe. With its epic voice and biting wit, our Emmy-nominated series keeps it honest and pokes holes and fun at your favorite and least favorite movies and television shows. Watch an episode.

Clevver (News & Culture): A dominant brand of entertainment coverage with a unique spin on entertainment, beauty, and style content, each Clevver channel captures the tone, topics, and relatable talent that young millennial females crave throughout their day. With series that cover up-to-the-minute breaking celebrity news, panel debates, and a hilarious take on beauty trends, Clevver reflects the vast intersection of Internet and pop culture. Watch an episode.

SMOSH Games (Gaming): As the gaming channel expansion of leading digital comedy brand SMOSH, SMOSH Games is driven by comedic personalities and all the fun surrounding gaming culture itself. With a variety of weekly series and fresh daily content, the Smosh Games crew offers up high-octane gaming content that, win or lose, always results in fun and laughter. Watch an episode.

“Prank It FWD” (Social Good Campaign): Prank It FWD pulls positive and uplifting pranks to help people who have faced immense challenges in their lives. Everyone from Jennifer Lawrence to Michelle Obama has joined the global PIF cause to spread the message of positivity. Watch an episode.

“Put It In My Mouth” (Food): Tastebuds go for a ride in Put it in My Mouth—a fun food show hosted by the SMOSH crew’s pickiest eater— Noah Grossman. In each episode Noah eats all kinds of different foods that he would never normally eat unless challenged. This bi-weekly series features special guests who join Noah in trying new things, taking chances, and avoiding spitting food into the Bucket of Shame. Watch an episode.

DEFY Media Closes $70MM Series B Investment

By | Press Releases

Top Programmer Focused on 13-34 Audience To Further Accelerate Original Programming and Multi-Platform Growth

(New York, NY) September 13, 2016 – DEFY Media, the top digital producer and programmer focused on the influential 13-34 demographic, today announced the close of a Series B funding with a $70MM investment led by Wellington Management Company LLP.

DEFY will continue to aggressively expand programming for its leading portfolio of consumer brands across comedy, lifestyle, and gaming, as well as expand their presence on both emerging and traditional content platforms.  DEFY currently produces over 72 original weekly series across its top ranking brands that include SMOSH, Clevver, Screen JunkiesAWEme, Break, and Made Man – twenty of which average over 1MM views per episode.  Combined, programs created by those brands generate over 800 million video views monthly, reach 125 million viewers across 65 million YouTube subscribers, and have earned the brands 100 million overall social followers.

DEFY has seen significant and rising demand for its original programming over the past year from both new media companies and traditional cable/telecom operators entering the market with SVOD, OTT, and streaming services.  DEFY content can currently be found on more than twenty video platforms including  Comcast Watchable, SKY TV, Verizon’s go90, Amazon Prime, PlutoTV and Spotify, among others.

Matt Diamond, CEO of DEFY Media commented, “Our brands and programming are currently being embraced by over 100 million people monthly and are poised to be included in the next iteration of paid cable and OTT bundled packages.  These investments will further allow us to accelerate our original programming to capitalize on the changes that are happening within the media landscape.”

Prior to these investments, DEFY had already significantly expanded its internal production infrastructure.  In addition to the 72 weekly shows DEFY produces weekly, the company released SMOSH: The Movie in the summer of 2015 (went to #1 on iTunes comedy and later distributed via Netflix), produced the serialized comedy series Part Timers created in partnership with YouTube, and launched an SVOD subscription service ScreenJunkies Plus, which delivers a full schedule of original shows from the leading digital channel for fans of movies and Television.

Existing DEFY investors include ABS Capital, Lionsgate, Viacom and ZMC (Zelnick Media Capital).

Guggenheim Partners served as the exclusive financial advisor to DEFY Media and Lowenstein Sandler acted as legal counsel to DEFY Media.

 

About DEFY Media

DEFY Media is the top digital producer and programmer for 13-34 year olds, and the largest owner of YouTube channels and leading media brands across the comedy, lifestyle and gaming verticals. Each month, DEFY-produced content generates 800 million video views and reaches 125 million viewers across our 65 million YouTube subscribers, 80 million unique web visitors and consumers of our apps, which have been downloaded over 25 million times. DEFY Media brands include Smosh, recently named by Variety as the top brand for 13-17 year olds, Break, known for its top program “Prank It Forward”™, and Screen Junkies, home to the highly influential digital series “Honest Trailers”. The world’s top brands partner with DEFY to build immersive advertising solutions that deliver unparalleled access to this influential audience. With uniquely integrated capabilities in content development, studio production, distribution and promotion, DEFY Media is built for content delivery in the digital age. Please visit us at www.DEFYMedia.com.