Acumen Insights

Gen Z Most Open When It Comes to Gender and Sex

By November 9, 2016 No Comments

According to a report by trend forecasting agency J. Walter Thompson Innovation Group, young Americans aged 13 to 20 years old (also known as “Generation Z”) are far more open-minded than their older millennial counterparts when it comes to issues of gender and sexuality. As covered by Broadly, the research found 48 percent of Gen Zs identify as exclusively heterosexual, compared to 65 percent of Millennials aged 21 to 34. On a scale of zero to six, where zero signified “completely straight” and six meant “completely homosexual,” more than a third of the young demographic chose a number between one and five, indicating that they were bisexual to some degree. Only 24 percent of their older counterparts identified themselves in this way.

Fifty six percent of 13- to 20-year-olds said that they knew someone who went by gender neutral pronouns compared to 43 percent of people aged 28 to 34 years old. Over a third of Gen Z respondents also strongly agreed that gender did not define a person as much as it used to in the past. This figure was 23 percent among Millennials who were 28 and up. Those belonging to Generation Z also rejected the gender binary while shopping—only 44 percent said they always bought clothes designed for their own gender, versus 54 percent of Millennials. Further, they felt strongly that public spaces should provide access to gender neutral bathrooms, with 70 percent of Gen Zs supportive of this compared to 57 percent of 21 to 34-year-olds.