Acumen Insights

Millennials, A Generation of “Travel Hackers”

By November 9, 2016 No Comments

Always-connected, highly-mobile Millennials are forging new norms for the travel business. Travel company Hipmunk polled U.S. travelers of all ages to find out more about travel habits. The poll revealed that Millennials do more business travel than any other age group. Specifically, 28 percent of Millennials travel for business, while just 23 percent of Gen Xers and eight percent of Boomers do. Millennials consider themselves to be savvy travelers. Fifty percent said they consider themselves to be a “travel hacker” who can work the system to get deals, while 54 percent said they use a credit card to earn hotel points or miles.

Many Millennials get travel ideas from social media. Forty-four percent of Millennials get travel inspiration from YouTube videos and 28 percent from Instagram. However, only 18 percent of Gen Xers and six percent of Boomers turn to YouTube, and seven percent and one percent of Gen Xers and Boomers turn to Instagram, respectively.

Millennials will go the extra mile or pay a premium to remove friction points that make travel frustrating. They are more likely to use pre-check services like TSA/Clear. Approximately 31 percent of Millennials said they will do so this year, versus 24 percent of Gen Xers and 23 percent of Boomers. Millennials also lead the way in preferring vacation rentals over hotels. Forty four percent of that generation said they would opt for Airbnb-style accommodations on their leisure trips over a hotel; only 23 percent of Gen Xers and 11 percent of Boomers feel the same way. This preference also extends to business travel.