Acumen Insights

Streaming Most Popular on Mobile Devices

By November 9, 2016 No Comments

A report from Deloitte Consulting examining media consumption behavior found Millennials spend nearly 50 percent of their time watching movies and TV shows on devices. The study found Millennials now spend more time streaming video content than watching live TV. Nearly 20 percent of Millennials’ TV/movie viewing time is now on mobile devices (i.e., smartphones and tablets). Long-form and short-form content are both being watched on mobile devices. Looking at how respondents consume media, Deloitte’s report revealed that more than 80 percent of Millennials binge watch TV content. Among those, nearly a third of consumers binge watch shows weekly.

The study shows that overall, consumers are using apps less frequently on their tablets than on smartphones, and social media remains the top smartphone and tablet app for both Millennials and Xers. A variety of smartphone apps are becoming more popular among the generations; 33 percent of Millennials age 19 to 25 are using mobile payment apps daily/weekly, just as frequently as photo/video apps, and far more than fitness/health apps. All generations, except the youngest Millennials, are using banking apps more than retail/shopping, fitness/health, and photo/video apps.