Acumen Insights

Old Cars Are Part of the Family

By November 18, 2016 No Comments

The findings of the Aging Car Force survey from eBay Motors showed today’s aging vehicle owners are personally invested in their cars. One in four owners of older vehicles actually names their cars. Nearly a third (32 percent) of female respondents and nearly 40 percent of Millennials name their car.  The most popular names among all owners with aging vehicles were: Betsy, Ol’ Faithful, Baby, Bessie and Bob.

The study found that with new fitment capabilities, purchase protection plans and general convenience, more and more consumers purchase parts and accessories (P&A) online. In fact, on eBay, three P&As are sold every one second. P&A is also the top priority for aging vehicle owners who plan to spend money, specifically tax refunds, on auto related items. Approximately 50 percent of males expect to spend their tax refund on auto parts and accessories, while more than half (51 percent) of Millennials expect to do so. Additionally, more than half of aging vehicle DIYers purchase parts and accessories online, while more than one fourth of respondents exclusively purchase P&As online.