Acumen Insights

What Do Getting Older and Adulthood Really Have in Common?

By December 12, 2016 No Comments

While U.S. Millennials are optimistic about their future, a study from Mintel reveals 57 percent of Millennials are afraid of getting older. The passage of time is driving Millennials (age 22 to 39) – more so than older generations – to take proactive measures to delay the effects. Three in five are doing all that they can to fight the mental signs (62 percent) and physical signs (60 percent) of aging. In comparison, half of Generation X (age 40 to 51) does all it can to fight the mental (53 percent) and physical (49 percent) signs of aging. As Millennials look to maintain the care-free ways of their youth, half (51 percent) report that they have lived at home as an adult. In fact, Millennials, often called the “boomerang generation” because many moved back in with their parents after college, are the most likely generation to report having done so. In comparison, just one third (34 percent) of Generation X lived at home as an adult.

Perhaps keeping up with new trends keeps Millennials feeling young and relevant. Half of Millennials agree that they like to keep up with trends, whether those be trends in technology (53 percent) or popular movies/TV shows (50 percent), while two in five (38 percent) follow social media trends. The research indicates that millennial parents are the trendiest as 57 percent stay up to date with technology trends. Despite their draw to the latest and greatest, two thirds (67 percent) of Millennials admit they spend too much time “connected” to devices and accessing media. As prime media and marketing targets, the majority of Millennials agree that they see themselves in the people portrayed in advertisements (53 percent). However, Millennials think that the conversation about their generation is reaching a peak, with 53 percent sick of hearing about Millennials.