Acumen Insights

Smartphone Addiction Is On the Rise

By December 12, 2016 No Comments

Having trouble putting down your smartphone? You are not alone. Data from Civic Science shows device addiction is becoming a full-blown epidemic, with 59 percent of online consumers aged 13 and older who consider themselves at least somewhat addicted to their digital device. The proliferation of device addiction over the last few years is impressive. By the end of 2013, the number of Americans who self-identified as addicts was 49 percent, meaning the current 59 percent represents a 20 percent increase in the past 30 months. If this trend continues, addiction rates could be as high as 70 percent by the end of 2018.

It may come as no surprise that device addiction is most common among younger people. Seventy-six percent of people under the age of 25 consider themselves addicted, a rate almost twice that of consumers age 55 or older.  Addiction rates are also higher among women, Hispanic-Americans, and people who live in urban areas. Reported rates of addiction increased the most among respondents aged 35 to 54 and slightly among those 55 plus. Among people 34 and younger, the numbers actually decreased. Addiction rates are also growing faster among men, parents, suburbanites, and the wealthy.