Acumen Insights

Millennials Would Delete Calling App Over Snapchat

By December 19, 2016 No Comments

Amongst Millennials, using a phone for making calls is becoming obsolete. A study by LivePerson, as reported in Business Insider, found that this generation hates calling so much they would rather delete their main phone app than to lose Snapchat or text. Specifically, when asked if they had to choose only one app to keep on their phone, 35 percent chose text, 17 percent chose Snapchat, and only 14 percent chose the native phone app.

Several factors likely influenced this decision. Millennials, particular those on the older end of the generation, grew up with AOL and other instant messaging platforms. As a result, they are more inclined towards writing as a preferred method of communication. This communication shift also likely relates to how Millennials perceive phone calls. They view phone calls as somewhat of an invasion. When you pick up the phone and call someone before texting or emailing first, it is viewed as a selfish act because you are prioritizing your needs over others.

Although some older generations are moving towards text over phone calls, this preference is still more prevalent amongst the young. For example, in the 24 hours before the survey, only 5  percent of baby boomers (age 55-64) had used Snapchat and only 1 percent reported that they would choose it over the phone or text app.