Acumen Insights

Millennials Have Big Appetites for Video but Little Patience

By January 4, 2017 No Comments

Millennials have large appetites for video content. According to a TiVO survey, this generation spent at least six hours a day consuming video. Approximately 91 percent of Millennials pay for at least one subscription streaming service. On average, Millennials own three streaming devices and subscribe to 2.7 paid streaming services. Seventy-three percent own home streaming devices. Due to the number of services and devices that Millennials have, they spend about 32 minutes daily searching for video.

Because Millennials are huge consumers, they have high expectations when it comes to video. About 53 percent of them reported wanting viewing recommendations. Additionally, 55 percent would pay to simplify search across platforms. Millennials also prefer having the option to use voice commands, with 43 percent of them using this technology. In contrast, only eight percent of Boomers felt comfortable with voice command technology.

In comparison to Boomers, Millennials are far less patient when it comes to video viewing. Forty-six percent reported feeling frustrated when they could not easily find and access things they wanted to watch. Only 20 percent of Boomers reported feeling frustrated in this situation.  As a result of this impatience, 54% of Millennials have show dumped, given up on a show they liked because it was too difficult to access the content. Only 17 percent of Boomers reported doing this.