Acumen Insights

Facebook Remains Top Social Media Platform

By February 16, 2017 No Comments

Pew Research Center conducted a study of 1,520 adults to examine their social media habits online. The research revealed that Facebook continues to be America’s most popular social networking platform by far. Approximately 79 percent of online Americans (eight in ten) now use Facebook. This differs drastically from Twitter (24 percent) and Instagram (32 percent).

Facebook continues to be popular among many demographics. Young adults are using Facebook at high rates. However, the number of older adults that are joining Facebook is increasing. In fact, 62 percent of online adults aged 65+ now use Facebook. This number has increased by 48 percent from the previous year. Although both women and men use Facebook, women use the platform slightly more than men. Approximately 83 percent of female internet users use the site and 75 percent of male internet users use the site.

Although about a third (32 percent) of online adults use Instagram, this number is highly skewed amongst younger adults. Approximately six in ten adults (59 percent) aged 18-29 reported using Instagram, whereas only 33 percent of 30- to 49-year olds used the platform. Similar to Facebook, female internet users (38 percent) use this platform more than male internet users (26 percent).

Twitter is the least popular of the social media platforms with only a quarter (24 percent) of online adults on this platform. Younger individuals are more likely to be on Twitter. Approximately 36 percent of online adults aged 18-29 were on Twitter, whereas only 10 percent of online adults aged 65 and older were on the site. Twitter appears to be most popular amongst the educated. Specifically, 29 percent of internet users with college degrees use Twitter, compared to only 20 percent with high school diplomas or less.