Acumen Insights

Millennials and Hispanics Heaviest Mobile Data Users

By March 13, 2017 No Comments

Nielsen conducted a survey of 45,000 U.S.-based adult (18+) Android users to examine their data usage habits. The results revealed that Millennials have the heaviest data usage across all generations. More specifically, younger Millennials (18-24) drive much of the data usage. On average, younger Millennials (18-24) use 14,115 MBs of Wi-Fi data and 3,212 MB of cellular data per month. Older Millennials (25-34) use 11,176 MBs of Wi-Fi data and 3,588 MB of cellular data a month. Overall, the results revealed that the older the generation, the less data (Wi-Fi and cellular) they use.

Of the racial/ethnic groups, Hispanics are the heaviest data users of both Wi-Fi and cellular. Hispanics use 10,098 MBs of Wi-Fi data per month. However, a third of their usage comes from cellular data alone (3,805 MB). They are a top consumer in the mobile market and they have the highest level of satisfaction with their mobile providers compared to other racial and ethnic groups.

When looking at Wi-Fi usage alone, Asians/Pacific Islanders are second to Hispanics, followed by Blacks/African-Americans, then Whites. With regard to cellular data usage, Native Americans/Alaskan Natives are second to Hispanics, followed by Blacks/African-Americans, then Asians/Pacific Islanders. Although Native Americans/Alaskan Natives use the least Wi-Fi, they are heavy cellular data users. Approximately one third of their usage comes from cellular data.