Acumen Insights

Millennials Highly Mobile Travel Shoppers

By April 12, 2017 No Comments

Research by think with Google examined mobile travel shopping and booking behavior. The research revealed that Millennials are more likely to shop for flights and hotels on their mobile phones. Approximately 41 percent of millennial travelers reported using a mobile phone to shop for flights, whereas only 25 percent of people over the age of 35 reported doing so. In addition, 27 percent of Millennials reported using a mobile phone to shop for hotels. Only 19 percent of those over 35 years old said the same.

Millennials likely use mobile for travel planning due to their increased confidence in flight and hotel information found on mobile phones. Approximately 66 percent of millennial travels reported being confident in finding all the same flight and hotel information whether searching on mobile or desktop. However, only 43 percent of travelers over age 35 said the same.

Unlike older generations, Millennials are more comfortable planning and booking trips on a mobile phone. Two of three Millennials were comfortable planning an entire trip on their phones. Only 1 in 3 of travelers over 35 was comfortable doing so.

Millennials are also following through and purchasing on mobile devices at greater rates than older individuals. Fifty-nine percent of millennial travelers reported purchasing a flight on a mobile phone after searching on this device. Forty-four percent of individuals 35+ reported doing so. Sixty-four percent of Millennials said they have booked a hotel room on their phones after searching on this device. About 42 percent of older individuals said the same.