ReportLinker conducted research on 582 online respondents to examine awareness and perceptions of mobility services. Respondents were first asked about which shared mobility services they know. When asked without aids, 63 percent were aware of Uber, 11 percent were aware of Lyft and 1 percent were aware of Zipcar. However, when aided, 97 percent of respondents recognized Uber, 75 percent recognized Lyft, and 41 percent recognized Zipcar.
Millennials had stronger name recognition than the general population. Almost all of them were aware of Uber (99 percent). Approximately 80 percent were aware of Lyft. And a little over a third (35 percent) were aware of Zipcar. This is probably because they are most likely to use such services. In fact, when Millennials go out for an evening to socialize, they use a ride-hailing service 70 percent of the time.
Respondents were then asked in what contexts they use ride-hailing services. Sixty-two percent said such services to go out. Over a third (38 percent) said they use it for short-distance travels. Other uses for ride-hailing include: to work (12 percent), long-distance travels (5 percent), and shopping (5 percent).
Millennials also use ride-hailing services more frequently than other generations. Fifteen percent use such services 2-5 times a week. Sixty-nine percent of other generations say they use such services once a month or less.
Respondents were then asked why they use ride-hailing services. Sixty percent of respondents said they use them for convenience and ease of use. They can open an app and call a car simply. Forty-two percent said that a short waiting time influenced their decision to use ride-hailing services. A little over a quarter of respondents said that ride-hailing was more efficient. Finally, reduced transportation costs (16 percent) and faster commutes (14 percent) were cited as reasons for use.