Defy Media is the top creator, distributor, and owner of millennial focused digital content.
We generate over 500 million views every month by tirelessly understanding our audience and the platforms where they live their lives. With over 400 people in our company, we possess second to none capabilities in developing content for millennials, distributing that content to them wherever they are, and marketing that content in ways they connect with far beyond just generating a view. Those capabilities have enabled us to become the only digital content company that has the proven ability to repeatedly build digital brands and establish content franchises which form powerful bonds with audiences across the media platforms that matter to them most.
We’re currently in look of a few new designers – If you’re a passionate worker and think you have what it takes, send your resume and details to for all opportunities.
123 Nectar St. Suite 4917
58 Nectar Rd. Apt 2C
Meet Our Team
In 1996, Matt co-founded Alloy, Inc. together with Jim Johnson, taking the company public in May 1999 and building it to become one of the most important millennial-focused media and marketing companies of the past two decades. Alloy Digital was the outgrowth of Alloy, Inc.’s interactive division, a dedicated unit formed in 2009 addressing industry needs amid shifting market trends.
As CEO of Alloy, Inc., Matt was instrumental in the establishment of the company’s multi-discipline marketing unit, Alloy Media + Marketing, and lead key expansions, including the acquisition of Alloy Entertainment (formerly 17 th Street Productions), the youth media behemoth behind pop culture phenomenon’s “Gossip Girl,” “The Vampire Diaries,” “Pretty Little Liars, among others, which was sold to Warner Bros. Television Group; Channel One, the award-winning premiere television news network for teens; and Alloy Education, a leader in student recruitment solutions for higher education. Until 2005, Alloy, Inc. included the youth merchandise brands Alloy, CCS and dEliA*s. Under Matt’s leadership, these businesses grew to be among the largest direct marketers (e-commerce and catalog) to teens and young-adults in the U.S. and were divested via a public to public spinoff. In November 2010, Alloy, Inc. completed a go-private transaction by an investor group led by ZelnickMedia.
Prior to founding Alloy, Inc., Matt held positions in the Finance and Operations groups at the General Electric Company, including two years at the company’s offices in Tokyo.
Matt also serves on the board of Do Something, Inc. and, in 2009, the youth focused non-profit organization honored him with its Lifetime Achievement Award for the company’s considerable contributions. He has also supported youth education initiatives in New York City, dedicating his time to the Bronx Academy of Letters—awarded a rare A in both the Department of Education’s 2006-07 and 2007-08 progress reports—and as a member the PENCIL program pairing business leaders with public schools.
Matt graduated Phi Beta Kappa with a B.A. in International Studies at University of North Carolina at Chapel Hill in 1991 and received his MBA from the Harvard Graduate School of Business in 1996.
Keith is a prominent voice on the successful implementation of workable business models in the ever-changing digital video space and the convergence of TV and digital. Named by The Hollywood Reporter as a member of the 2014 “Silicon Beach Power 25,” Keith is considered a leading expert in marketing to the coveted young digital demographic, which makes up the majority of DEFY Media’s audience of more than 155 million monthly viewers.
Prior to co-founding Break Media, Keith was the co-founder and vice-president of OnePage (acquired by Sybase 2002) and co-founder and director of business development for Billpoint Inc. Keith was integral in developing the business plan and raising venture funding, which ultimately led to the company’s successful acquisition by eBay in 1999.
Previous posts also include business development manager at Excite and Classifieds2000, as well as director of corporate planning at the Walt Disney Company, where he focused on consumer products, cable and emerging media.
He was included in The Hollywood Reporter’s Next Gen 2007 New Media list of the most talented executives in film, television, representation, legal and new media, all age 35 and under, recognized in the prestigious annual “40 Under 40″ by Multichannel News and was named one of the “10 to Watch” by Television Week in 2006.
Keith holds an MA and a BA from Stanford in International Policy Studies and resides in Los Angeles with his wife and three children.
Andy also spearheads the company’s proprietary Acumen Report, an industry recognized research initiative providing comprehensive insights into the media behaviors, content habits and preferences of young audiences. Now in its fifth year, the report is frequently cited by top-tier media and utilized by a wide range of brand partners to better understand the coveted 13-24 year old demographic. He was recently named a Cynopsis Media honoree on the 2016 “IT” List, which recognizes the digital industry’s most innovative executives and is a respected industry voice on digital marketing and media trends.
Prior to Defy Media, Andy worked in sales strategy and account management at AOL to help develop and execute integrated campaigns for AOL’s most valued advertising partners.
Andy is a proud Nebraska native and lives in Los Angeles with his wife and son.
Prior to the merger, Gina served as General Counsel & Secretary for Alloy Digital. Gina joined Alloy, Inc. in April 2001 as the Company’s Vice-President, General Counsel, and in 2004, the Alloy, Inc. Board of Directors also recognized her as the company’s Chief Legal Officer. As a member of the executive management team, she helped build Alloy, Inc. to become one of the most important millennial-focused media and marketing companies of the past two decades. In addition to overseeing the day-to-day legal affairs of the company, Gina managed more than 40 corporate transactions, including the 2005 public to public spinoff of Alloy, Inc.’s merchandising business into dELiA*s, Inc.; the 2010 Alloy, Inc. go-private transaction with an investor group led by Zelnick Media; and the 2012 divestiture of the Alloy Entertainment business to Warner Bros. Television Group.
Prior to joining Alloy, Inc. Gina was with the law firm of Grant, Herrmann, Schwartz & Klinger, LLP. She received a B.A. in International Studies from American University in 1991 and a J.D. from the State University of New York at Buffalo School of Law in 1996. Since 2010 Gina has been a member of the Board of Directors of National Safe Place, a national outreach program that educates young people on the dangers of running away and offers a safe haven for those in threatening situations.